December 1, 2016
Best Western Hotels and Resorts® has welcomed three new hotels, bringing the number of properties in its Australasian network to 150.
The fresh additions feature the global group’s first upmarket ‘Plus’ branded property in New Zealand and expanded coverage in the key Australian cities of Brisbane and Perth.
In all cases, Best Western’s global marketing reach and excellent loyalty program were major factors in the hotels’ decision to join. The new properties are:
Head of Commercial at Best Western Australasia, Steve Richards, said the three new properties exemplify the evolution of the brand.
“Best Western’s come a long way over the past few years and it’s great to welcome hotels of this quality to our network,” Mr Richards said.
As part of the journey all Best Western hotels now feature:
Branding has also been tweaked with sharp new logos and signage, while there are six brands instead of just one (Best Western Premier, Best Western Plus, Best Western, GLō, Executive Residency and BW Premier Collection) for enhanced product differentiation.