8 May 2015
With over 24 million loyal members, Best Western Rewards has been voted the “Up and Coming Program of the Year” in the Middle East and Asia/Oceania category of the 2015 Freddie Awards, announced in Washington DC last week.
Since 1988, the Freddie Awards have been widely recognised by frequent flyers and travel industry executives alike as the preeminent honour for frequent travel programs. Nearly three million people from more than 200 countries worldwide cast ballots online for their favourite loyalty programs in this year’s competition.
“We would like to thank all our guests and supporters who voted for us around the world for their trust and loyalty in our program and our people,” said Steve Richards, Best Western Australasia’s General Manager of Sales and Marketing.
“In 2013, Best Western Rewards was ranked tenth; this year it’s escalated to the third best program of the year. We are humbled to receive this prestigious award and dedicate this accolade to our returning guests who continue to travel the world with Best Western.”
For more information about the Best Western Rewards hotel loyalty program, visit www.bestwestern.com.au/rewards.