Company Profile

Company Profile

To guests, the Best Western brand is a promise of warm and friendly service combined with international quality standards at an affordable price.

Best Western® Hotels & Resorts headquartered in Phoenix, Ariz., is a privately held hotel brand with a global network of 4,100* hotels in more than 100* countries and territories worldwide.

Best Western Australasia is a third-party organisation and licensee of Best Western Hotels & Resorts, with 150 independently owned and managed Best Western hotels across Australia, New Zealand and the South Pacific. Ranging from three to five star, each hotel, motel, apartment and resort is independently owned and managed, while being committed to the common worldwide standards of quality, service and value.

Best Western’s family of brands caters for all travel styles with Best Western®, Best Western Plus®, Best Western Premier®, Executive Residency by Best Western℠, BW Premier Collection® and GLōSM.

By coming together under the Best Western brand, these independent properties retain their unique personality and charm, while benefiting from a range of products and services not readily available to independent properties such as global brand recognition, national and international sales and marketing, an online presence, worldwide reservations centres, loyalty programs, operational support, group purchasing solutions and the advice, support and referrals provided by fellow members. Every night approximately 400,000 guests sleep in a Best Western hotel, equating to over 145 million guests annually.

Best Western Australasia truly is the essence of Australasian hospitality, with the concept of the Motel Federation of Australia (MFA) brought to life in 1957 when a group of moteliers got together and spoke of the need for a motel federation, which would lay down regulations regarding the standard a motel must attain before being allowed to put up a sign. A referral network was created and the group knew, after their very first meeting, that it was only the forerunner of very big things in motels.

In 1975, the Motel Federation of Australia re-structured and began trading as the well-recognised Homestead Motor Inns brand and in the same year was targeted by Best Western International as a focal point for its international expansion. In 1981, Motel Federation of Australia affiliated with Best Western International Inc and began trading as Best Western Homestead, thus becoming part of the largest hotel chain in the world. The full potential of this partnership was realised in March 1989 when Best Western Homestead became Best Western Australia. The Best Western® name – a license from Best Western International, is held by the Motel Federation of Australia Ltd. In March 2007, Best Western Australia was awarded the region of New Zealand to manage the Best Western brand and in May registered the name Best Western Australasia.

In 2011, Best Western Australasia launched its Hotel Types in the region. Now with hotels covering the Best Western, Best Western Plus and Best Western Premier brands, there are three choices that offer you amenities and services that best suit your specific travel needs. Of course, every Best Western hotel continues to provide the same value and quality associated with the Best Western brand. Now, finding the right hotel for your travel needs is even easier.

In 2016, Best Western Hotels & Resorts® is continuing its reinvention through re-branding. Once known for its roadside motels, Best Western continues to evolve its strict minimum standards and now boasts a modern portfolio of 150 properties across Australia, New Zealand the South Pacific with uniformly high standards and a customer-focused approach. The customer-first philosophy is highlighted by Best Western’s commitment to free high-speed internet at every property, which has been a big hit with guests. Healthy breakfasts are also standard fare at every hotel and resort while Best Western’s revamped loyalty program makes it easy to earn and redeem rewards.

Branding has been tweaked with sharp new logos and signage, while there are six brands instead of just one (Best Western Premier, Best Western Plus and Best Western, GLō, Executive Residency and BW Premier Collection) for enhanced product differentiation.

One of the reasons for Best Western’s ongoing success is the global Quality Assurance (QA) program, unrivalled among competitor brands. The QA program ensures guests know what they can expect from every Best Western they visit, anywhere in the world, in relation to quality and amenities. At least once a year, each and every Best Western undergoes a rigorous 200 point quality evaluation test to ensure Best Western’s stringent quality assurance standards are upheld. All properties are also required to offer BestRequests™ – standard features such as non-smoking rooms available and breakfast (high speed internet in all guest rooms, bottled water available and complimentary toiletries available.)

More than 27 million travellers are members of the award-winning loyalty program, Best Western Rewards, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide.

Best Western Australasia is also a hotel partner in the Qantas Frequent Flyer program.

Worldwide links to every major Global Distribution System and online reservations give consumers around the globe easy access to all Best Western properties.

BestCheque™ guarantees travel agents will receive one consolidated monthly commission payment in their local currency for all Best Western properties they book worldwide.

Best Western Australasia has its corporate head office in North Sydney and employs approximately 40 employees. If you would like to join the Best Western Team, please visit our Careers page.

Find out more about becoming a Best Western member hotel on our hotel membership site >


* Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.