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For Immediate Release

28 November 2006

Best Western secures strategic location

The Best Western Ipswich Heritage Motor Inn is the latest addition to the Best Western group in Australia

“It’s not about being the biggest, it’s about being the best,” says Andrew Macdonald, Best Western Australia’s General Manager QA & Member Services “Growth for growth’s sake is not what we are about. We are trying to find the ‘right’ products in the ‘right’ locations, so we can continue to deliver on the promise of quality that the Best Western brand makes to consumers.”

According to Best Western, their brand promises guests warm and friendly service combined with international quality standards at an affordable price. Mr Macdonald said “Our mission is about ‘delivering preferred guest experiences’ and we won’t achieve this if we just sign up every property that applies. We are always raising the bar on quality and as the competition in Australia’s mid market hotel sector hots up, we are becoming even more selective about which properties we want representing our brand.”

“A brand is no longer seen as a method of distribution for a hotel. The internet changed all that and created a more level playing field for distributing branded and non branded hotels. Today a brand is much more about what is says to consumers in terms of the quality they can expect from a particular establishment because of the brand it is operating under.”

Best Western Australia recently exited a number of properties from the group for Quality Assurance reasons, but are thrilled with this latest addition in Ipswich.

“Ipswich is a very strategic location and has been on our target list for several years,” comment Mr Macdonald. Other locations the group are currently targeting include Perth as well as a number of towns in Tasmania and South Australia.

The Best Western Ipswich Heritage Motor Inn is the only accredited four star motel in Ipswich, Queensland. Facilities include free barbeque, swimming pool and on-site restaurant. The Best Western Ipswich Heritage Motor Inn features peaceful gardens and a huge off street parking area. An airport bus connection is available and the hotel is within walking distance of hospitals, showgrounds, the university and city centre. It is only a fifteen minute drive to Willowbank Raceway and Amberley Air Force Base.

A diverse range of accommodation is on offer including interconnecting motel suites, executive rooms, self-catering one or two bedroom family apartments and three bedroom self-contained cottages. All suites are luxurious, large and airy and include high-speed wireless and dial up internet access, reverse cycle air-conditioning, Foxtel cable and all the usual Best Western facilities and amenities such as tea/coffee facilities, ironing facilities etc.

Best Western Australia offers over 200 hotels, motels, resorts & apartments throughout Australia and is an affiliate of Best Western International ‑ the World's Largest Hotel Chain with over 4000 properties in more than 80 countries.

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Media contact:

Tanya Wilkins

Communications Manager

Best Western Australia

Ph: +61 2 8913 3346

Fax: +61 2 9955 9555

twilkins@bestwesternaustralia.com.au