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14 January 2010
 

Best Western introduces iPhone app

Best Western International announced its debut in mobile offerings today by releasing its free iPhone application, allowing users to book Best Western accommodation anywhere around the world.  Called Best Western To Go, the iPhone application allows users to:

  • Search and Book: Find and book Best Western accommodation at more than 4,000 hotels in over 80 countries and see every Best Western hotel in your area on the GPS map.
  • Program: Create an itinerary and input addresses of attractions and restaurants. Once entered, users can easily find their locations by using the GPS map.
  • Personalise: Capture and categorise your favourite locations in specific destinations. Travellers can also upload photos and descriptions of each local.
  • Socialise: Stay connected with family and friends by sharing an experience. Travellers can 'push' information directly from the Best Western app to their Facebook page, email or to other iPhone users.

The 'Best Western to Go' iPhone application is a first for the World's Largest Hotel Chain®, which plans to launch applications for multiple mobile platforms in 2010.

"Best Western embraces new technology and ways to make it easier for our guests to book accommodation," says Rob Anderson, CEO of Best Western Australasia. "We launched the industry's most extensive and complete listing of properties on the internet; so it is only natural we adopt mobile technology as an additional resource for our guests."  Best Western also plans to release upgrades to its iPhone application throughout 2010 and introduce applications for other platforms including Blackberry. The free 'Best Western on the Go' iPhone application can be downloaded through either link:

www.bestwestern.com/iphone or www.itunes.com/app/bestwesterninternational

For further information or to book accommodation at one of Best Western’s Australasian properties call 131 779 (from Australia), 0800 237 893 (from New Zealand) or log on to www.bestwestern.com.au (Australian properties) or www.bestwestern.co.nz (New Zealand properties).

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Media contact:
Hansni Bhagani
Marketing Communications Manager
Best Western Australasia
Ph: +61 2 8913 3346 | Fax: +61 2 9955 9555
Email:hbhagani@bestwesternaustralia.com.au

Facebook: Best Western Hotels Australia | New Zealand | Twitter: BestWesternOZNZ        

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 BEST WESTERN  IS THE WORLD'S LARGEST CHAIN OF INDEPENDENTLY OWNED AND OPERATED HOTELS, MOTOR INNS AND RESORTS
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