For Immediate Release

Best Western Launches New Loyalty Program

Best Western, the World’s Largest Hotel Chain®, has re-launched its new customer loyalty program, Best Western Rewards, globally, giving guests a wide range of rewards and value-adds.

Previously known as Best Western Gold Crown Club® International, this rebrand makes the program more recognisable by consumers and more contemporary in design.

Best Western Rewards is one of the hotel industry’s truly global loyalty programs, giving members 10 points for every US$1 spent, free hotel nights starting at just 8,000 points and a catalogue full of products and services for points redemption.

“Nine million travellers around the world belong to Best Western Rewards because of what it offers them: free room nights and the ability to earn valuable gifts for their hotel stays,” says Rob Anderson, Executive Director of Best Western Australasia. “These rewards include gift cards, airline miles and more.”

Points can even be redeemed through World Vision (a Best Western partner) to help children and communities living in poverty. 

As an added incentive, Anderson says, Best Western Australasia plans to offer its Rewards program members bonus points in several promotions conducted during 2009.

Best Western Rewards offers three tiers of membership: Gold Elite, for guests who stay with Best Western at least 10 nights a year; Platinum Elite, for members who stay 15 nights a year; and Diamond Elite for members who stay 30 or more nights every year. Elite members also receive additional program benefits such as bonus points, room upgrades, early check-in and late check-out.

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ABOUT BEST WESTERN AUSTRALASIA

Best Western Australasia is part of Best Western International, the World's Largest Hotel Chain®, which provides marketing, reservations and operational support to more than 4,000 independently owned and operated member hotels in more than 80 countries. Covering Australia, New Zealand and the Asia-Pacific, Best Western Australasia has more than 200 properties, all of them different in appearance and design but the same under Best Western’s stringent quality assurance system – a 200-point check-list which ensures properties maintain the finest customer service, cleanliness and property maintenance.

For additional information or to make a reservation, please visit www.bestwestern.com.au or www.bestwestern.co.nz

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Media contact:

Shaun Greenwood

Media Communications Manager

Best Western Australasia

Ph: +61 2 8913 3346

Fax: +61 2 9955 9555

Email: sgreenwood@bestwesternaustralia.com.au