To guests, the Best Western brand is a promise of warm and friendly service combined with international quality standards at an affordable price.
Best Western Australia is part of Best Western International, the World's Largest Hotel ChainTM, with over 4,000 hotels in 80 countries worldwide. Every night approximately 400,000 guests sleep in a Best Western hotel, equating to over 145 million guests annually.
Today, there are more than 200 Best Western hotels across Australia and New Zealand. Ranging from three to five stars, each hotel, motel, apartment and resort is independently owned and managed, while being committed to the common worldwide standards of quality, service and value.
By coming together under the Best Western brand, these independent properties retain their unique personality and charm, while benefiting from a range of products and services not readily available to independent properties such as global brand recognition, national and international sales and marketing, an online presence, worldwide reservations centres, loyalty programs, operational support, group purchasing solutions and the advice, support and referrals provided by fellow members.
Best Western Australia truly is the essence of Australasian hospitality, with the concept of the Motel Federation of Australia (MFA) brought to life in 1957 when a group of moteliers got together and spoke of the need for a motel federation, which would lay down regulations regarding the standard a motel must attain before being allowed to put up a sign. A referral network was created and the group knew, after their very first meeting, that it was only the forerunner of very big things in motels.
In 1975 the Motel Federation of Australia, re-structured and began trading as the well-recognised Homestead Motor Inns brand and in the same year was targeted by Best Western International as a focal point for its international expansion. In 1981, Motel Federation of Australia affiliated with Best Western International Inc and began trading as Best Western Homestead, thus becoming part of the largest hotel chain in the world. The full potential of this partnership was realised in March 1989 when Best Western Homestead became Best Western Australia. The Best Western® name - a license from Best Western International, is held by the Motel Federation of Australia Ltd. In March 2007, Best Western Australia was awarded the region of New Zealand to manage the Best Western brand and in May registered the name Best Western Australasia.
One of the reasons for Best Western’s ongoing success is the global Quality Assurance (QA) program, unrivalled amongst competitor brands. The QA program ensures guests know what they can expect from every Best Western they visit, anywhere in the world, in relation to quality and amenities. At least once a year, each and every Best Western undergoes a rigorous 200 point quality evaluation test to ensure Best Western’s stringent quality assurance standards are upheld. All properties are also required to offer BestRequests™ - standard features such hair dryer, iron & board and tea / coffee making facilities in all guest rooms, non-smoking rooms available, breakfast available, photocopying facilities on site, bottled water available and complimentary toiletries available.
Best Western Australasia offers customers a variety of reward programs. The Gold Crown Club International is Best Western’s own global loyalty reward program for leisure and corporate guests. Cardholders receive discounts, earn points and redeem complimentary accommodation and other awards.
Best Western Australasia is the only dedicated accommodation partner in the FlyBuys program. At Best Western cardholders can earn FlyBuys points as well as redeem FlyBuys points for complimentary accommodation. Best Western Australia is also a hotel partner in the Qantas Frequent Flyer program.
Guests can earn bonuspoints™ at participating Best Western properties when using Bank of Queensland Sunshine Rewards, BankWest extra, Bendigo Rewards, Heritage Rewards, Suncorp Clear Options Rewards or Westpac Altitude cards. In addition consumers can redeem American Express Reward points and Diners Club Rewards points for complimentary accommodation with Best Western Australia.
Specially designed to suit the needs of the independent, international traveller, the Best Western Hotel Pass offers the flexibility and convenience of planning and pre-paying for accommodation before leaving for Australia.
To help guests plan motoring holidays, Best Western Australia have included the most important things to see and do in a series of suggested, easily-followed itineraries - Great Australian Drives. Best Western Great Australian Drives make it easy to plan and book a trip, with an extensive range of two to ten day travel itineraries.
Best Western Australia has a range of Discovery Packages to assist guests to indulge in favourite pastimes anywhere in Australia such as Wine Discovery or Golf Discovery. During school holiday periods Best Western promotes a Kids Discovery Club while ‘On the Move – Best Western Rewards for over 55s’, looks after the more mature traveller year round with a range of special benefits.
Worldwide links to every major Global Distribution System and online reservations give consumers around the globe easy access to all Best Western properties. On average, bestwestern.com has been booking $US1 million in revenue per day since January 2005.
BestChequeTM guarantees travel agents will receive one consolidated monthly commission payment in their local currency for all Best Western properties they book worldwide.
Best Western Australasia has its corporate head office in North Sydney and employs approximately 40 employees. If you would like to join the Best Western Team, please click here.
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